Hi there, I'm Sami. Informatics student at UW.
Product and experience designer.

Hey there, I'm Sami!

A Product Designer crafting xx uplifting
experiences to x\x bridge ambiguity.

Previously @ Google, Substantial, and User Empowerment Lab

Currently researching @ Meta Reality Labs

Industry Projects

AI DESIGN | MIXED-METHODS RESEARCH | B2C | CYBERSECURITY

Google - Bug Report Automation

Streamlining Android Security's bug reporting form with AI to reduce duplicate submissions.
USABILITY TESTING | PRODUCT STRATEGY | B2C

Meta - Quest Usability Research

Generating actionable product insights through evaluative methods to guide XR experience design.
CONTENT DESIGN | UX DESIGN | B2B | EDUCATION

Vroom - Content Adaptation Toolkit

Revamping the Bezos Family Foundation's Vroom Program content toolkit to improve user adaptation.
VISUAL DESIGN | UX DESIGN | B2B | MARKETING

Substantial - Design Equity Assessment

Assisting Substantial clients to gauge design equity maturity and connect with agency services.
PRODUCT STRATEGY | PROTOTYPING | B2C | HEALTH

Substantial - App Conversion Flow

Establishing a sign-up and subsription process for an AI fitness app to boost downloads.

AI Experiments

CURSOR | FIGMA MAKE

Communication Assistant

AI analyzes user dialogue, suggesting message adjustments to fit context, tone, and relationship dynamics. Builds off my publication.
‍
V0 | CLAUDE CODE

Travel Memory Mapping

Upload travel destinations on a 3D interactive globe. Offers adjustable display modes, form control, and coordinate-perfect posts.

Explore More Projects

Thank you for coming.
Let's continue this journey together!
© Sami Foell, 2026
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