Hi there, I'm Sami. Informatics student at UW.
Product and experience designer.

Hey there, I'm Sami!

A Product Designer crafting xx uplifting
experiences to x\x bridge ambiguity.

Previously @ Google, Substantial, and User Empowerment Lab

Currently researching @ Meta Reality Labs

Industry Projects

AI DESIGN | MIXED-METHODS RESEARCH | B2C | CYBERSECURITY

Google - Bug Report Automation

Streamlining Android Security's bug reporting form with AI to reduce duplicate submissions.
USABILITY TESTING | PRODUCT STRATEGY | B2C

Meta - Quest Usability Research

Generating actionable product insights through evaluative methods to guide XR experience design.
CONTENT DESIGN | UX DESIGN | B2B | EDUCATION

Vroom - Content Adaptation Toolkit

Revamping the Bezos Family Foundation's Vroom Program content toolkit to improve user adaptation.
VISUAL DESIGN | UX DESIGN | B2B | MARKETING

Substantial - Design Equity Assessment

Assisting Substantial clients to gauge design equity maturity and connect with agency services.
PRODUCT STRATEGY | PROTOTYPING | B2C | HEALTH

Substantial - App Conversion Flow

Establishing a sign-up and subsription process for an AI fitness app to boost downloads.

AI Experiments

CURSOR | FIGMA MAKE

Communication Assistant

AI analyzes user dialogue, suggesting message adjustments to fit context, tone, and relationship dynamics. Builds off my publication.
‍
CURSOR

Smart Chat Search

Use natural language chat search with automatic theme grouping in ChatGPT to make finding past chats faster and more intuitive.
V0 | CLAUDE

Travel Memory Mapping

Upload travel destinations on a 3D interactive globe. Offers adjustable display modes, form control, and coordinate-perfect posts.
FIGMA MAKE | SUPABASE

Freeform Sticker Creator

Create custom stickers with shapes, drawings, and color adjustments. Share your stickers and download community packs.

Explore More Projects

Thank you for coming.
Let's continue this journey together!
© Sami Foell, 2026
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